Since we're talking about pricing, let's discuss some of the options that Checkout offers: the first is the single user license that costs $399. While this is still in beta, everything is free: once out of beta, you can choose between the free option, $39 or $99 per month (4%, 2% or 1% transaction fee respectively). they're almost ready for public consumption. The developers were very excited about the release of their design tools. It even comes with an online configuration tool - there you can choose a theme and modify your web store. Take a look at their online demo and see what it has to offer. The description that I mentioned before will also translate from the product management tab to the online store. Within the products database, you can enable the online store to display each item and attach a picture (800 by 800 max) for your customers' visual pleasure. While it's still in beta, it seems to be very polished. One of my favorite features of this application is the new EnStore online store.